Work

Brand Choice Behavior as a Function of Information Load

Year: 1974

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3150994

Authors: Jacob Jacoby, Donald E. Speller, Carol A. Kohn

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4232857850

FWCI: 15.2

Cites:

Cited by: 322

Related to: 10