Work

Exploring the Effectiveness of Business Gifts: A Controlled Field Experiment

Year: 1992

Type: article

Study design: Clinical Trial

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02723479

Author: Richard F. Beltramini

Institution: Arizona State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4232897486

FWCI: 3.26

Cites: 17

Cited by: 35

Related to: 10