Work

Buyers' Subjective Perceptions of Price

Year: 1973

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377301000110

Author: Kent B. Monroe

Institution: University of Massachusetts Amherst

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001311610

FWCI: 10.75

Cites: 47

Cited by: 997

Related to: 10