Work

Aufbau starker Marken durch integrierte Kommunikation

Year: 2005

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4541-9_29

Author: Franz-Rudolf Esch

Institution: Justus-Liebig-Universität Gießen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4233063243

FWCI: 5.945

Cites:

Cited by: 20

Related to: 10