Work

Innovation Marketing: An Introduction

Year: 2011

Type: book-chapter

Source: Springer eBooks

Parent work: Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks

DOI: 10.1007/978-3-642-17223-6_8

Authors: Fee Steinhoff, Volker Trommsdorff

Institution: Deutsche Telekom (Germany)

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4233121989

FWCI: 2.988

Cites: 30

Cited by: 8

Related to: 9