Work

Co-Branding

Year: 1999

Type: book

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/9780230599673

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4233286760

FWCI: 3.386

Cites:

Cited by: 81

Related to: 10