Work

Advertising

Year: 2015

Type: reference-entry

Source: Wiley Encyclopedia of Management

DOI: 10.1002/9781118785317.weom090337

Author: Barbara R. Lewis

Institution: University of Manchester

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4233970185

Cites: 2

Cited by:

Related to: 10