Work

Toward a 'masstige' theory and strategy for marketing

Year: 2018

Type: article

Study design: Observational Study

Source: European J of International Management

DOI: 10.1504/ejim.2018.094466

Author: Justin Paul

Institution: University of Puerto Rico System

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4234012886

FWCI: 12.07

Cites:

Cited by: 128

Related to: 10