Work

Marketing

Year: 2001

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-92157-4

Author: Manfred Bruhn

Institution: University of Basel

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4234023869

FWCI: 13.53

Cites: 1

Cited by: 65

Related to: 10