Work

New Product Introduction Success for Private Label Products Compared to Branded by Product Category

Year: 2020

Type: article

Source: Journal of International Food & Agribusiness Marketing

DOI: 10.1080/08974438.2020.1795774

Authors: Ekaterina Salnikova, Stephen L. Baglione, John L. Stanton

Institutions: Aarhus University, Saint Leo University, Saint Joseph's University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4234030620

FWCI: 0.777

Cites: 29

Cited by: 7

Related to: 10