Work

Multivariate Werbewirkungskontrolle

Year: 1997

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-10852-8

Author: Manfred Schwaiger

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4234091649

FWCI: 1.776

Cites:

Cited by: 18

Related to: 10