Work

Interkulturelles Marketing

Year: 1993

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-90366-2

Authors: Jean-Claude Usunier, Björn Walliser

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4234401735

FWCI: 1.472

Cites: 2

Cited by: 46

Related to: 10