Work

Review of Marketing Research

Year: 2007

Type: book

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/s1548-6435(2007)3

Author: Malhotra, Naresh K.

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4234447552

FWCI: 17.33

Cites:

Cited by: 486

Related to: 10