Work

Interne Markenführung

Year: 2001

Type: book

Source: Deutscher Universitätsverlag eBooks

DOI: 10.1007/978-3-663-07994-1

Author: Cornelia Wittke-Kothe

Institutions: Universität Hamburg, Johannes Gutenberg University Mainz, Justus-Liebig-Universität Gießen, Bielefeld University, University of Bayreuth

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4234478342

FWCI: 1.353

Cites: 1

Cited by: 60

Related to: 10