Work

International Journal of Bank Marketing

Year: 1992

Type: article

Source: International Journal of Bank Marketing

DOI: 10.1108/eb010846

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4234557723

FWCI: 5.645

Cites:

Cited by: 20

Related to: 10