Work

Influence of Brands on Female Consumer's Buying Behavior in Pakistan

Year: 2011

Type: article

Source: International Journal of Trade Economics and Finance

DOI: 10.7763/ijtef.2011.v2.107

Authors: Hareem Zeb, Kashif Rashid, M.Bilal Javeed

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W4235301209

FWCI: 3.711

Cites:

Cited by: 36

Related to: 10