Work

La marque

Year: 2007

Type: book

Source: Que sais-je ?

DOI: 10.3917/puf.heilb.2007.01

Author: Benoît Heilbrunn

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4235437252

FWCI: 0.428

Cites:

Cited by: 16

Related to: 10