Work

Impression

Year: 2004

Type: reference-entry

Source: Sage eBooks

DOI: 10.4135/9781452229669.n1589

Author: Norman A. Govoni

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4235612723

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Related to: 10