Work

Comment

Year: 1988

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298805200404

Author: Shelby D. Hunt

Institution: Texas Tech University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4235699263

FWCI: 1.689

Cites: 9

Cited by: 13

Related to: 7