Work

Handbuch Markenführung

Year: 2004

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-01557-4

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4235737097

FWCI: 2.917

Cites:

Cited by: 44

Related to: 10