Work

Loyalty: A Strategic Commitment

Year: 1998

Type: article

Study design: Observational Study

Source: Cornell Hotel and Restaurant Administration Quarterly

DOI: 10.1177/001088049803900104

Authors: John T. Bowen, Stowe Shoemaker

Institution: University of Nevada, Las Vegas

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4235940185

FWCI: 18.52

Cites:

Cited by: 446

Related to: 10