Work

Marketing Plans 8e

Year: 2016

Type: book

Source: Wiley eBooks

DOI: 10.1002/9781119309895

Authors: Malcolm McDonald, Hugh Wilson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4236034232

FWCI: 2.359

Cites:

Cited by: 18

Related to: 10