Work

The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge

Year: 2000

Type: article

Source: California Management Review

DOI: 10.2307/41166051

Authors: David A. Aaker, Erich Joachimsthaler

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4236045797

FWCI: 2.495

Cites: 1

Cited by: 330

Related to: 10