Work

Use of Professional Athlete Endorsements in Marketing Food and Beverage Products

Year: 2012

Type: dataset

Source: PsycEXTRA Dataset

DOI: 10.1037/e662832012-001

Authors: Marie A. Bragg, Swati Yanamadala, Christina A. Roberto, Jennifer L. Harris, Kelly D. Brownell

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4236124674

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