Work

The Influence of Global Brand Distribution on Brand Popularity on Social Media

Year: 2019

Type: article

Source: Journal of International Marketing

DOI: 10.1177/1069031x19863307

Authors: Moon-Yong Kim, Sangkil Moon, Dawn Iacobucci

Institutions: University of North Carolina at Charlotte, Hankuk University of Foreign Studies, Vanderbilt University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Hankuk University of Foreign Studies

OpenAlex ID: W4236377520

FWCI: 9.515

Cites: 62

Cited by: 46

Related to: 10