Work

Marketing Information

Year: 1984

Type: book-chapter

DOI: 10.1007/978-1-349-07379-5_4

Author: Douglas Foster

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4236402574

FWCI:

Cites:

Cited by: 3

Related to: 9