Mağaza Atmosferi̇ni̇n İçgüdüsel Satin Almaya Etki̇si̇ Ve Hazir Gi̇yi̇m Sektöründe Bi̇r Araştirma
Year: 2013
Type: article
Abstract: Consumers now buy products not only because they need them but also because they want to change their moods, spend time, and entertain or to express themselves by means of such products. Hedonic consumption, which is the basis of impulse buying, is concerned about the connections that consumers establish with the product itself. Factors of store atmosphere ensure the establishment of such connections in the desired manner. And store atmosphere factors address to the five senses of consumers. From this point of view, this research seeks and aims to find the effects of store atmosphere on impulse buying. This study seeks to analyze the effects of store factors on the dimensions of impulse buying behavior. The data for this study have been collected from consumers who buy ready-made clothing. The study has examined and evaluated the effects of store factors on the impulse buying behaviors of the said consumers by means of various hypotheses. Furthermore, this study addresses to the effects of store atmosphere on the emotional and behavioral dimensions of impulse buying
Authors: Tolga Dursun, Kader Oskaybaş, Cansu Gökmen
Institution: Maltepe University
Language: Turkish
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4236540113