Work

Editorial

Year: 2000

Type: editorial

Source: The Marketing Review

DOI: 10.1362/1469347002523455

Author: Caroline Tynan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4236745206

Cites:

Cited by: 86

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