Work

Towards a theory of marketplace equity: integrating branding and relationship thinking with financial thinking

Year: 2002

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593102002001644

Authors: Rod J Brodie, Mark S Glynn, Joel Van Durme

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4236785014

FWCI: 1.479

Cites:

Cited by: 20

Related to: 10