Year: 2007
Type: article
Abstract: Advertising guru Maurice Saatchi argues that in each category of global business it will only be possible for one brand to own one particular word in order to lead global competition, and that the ...
Source: New Political Economy
Author: Xiudian Dai
Institution: University of Hull
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4236886721