Work

Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing "Sets"

Year: 1988

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3172527

Authors: Thomas J. Madden, Chris T. Allen, Jacquelyn L. Twible

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4237045343

FWCI: 5.067

Cites:

Cited by: 117

Related to: 10