Work

Hedonic Shopping Value and Impulse Buying Behavior in Transitional Economies: A Symbiosis in the Mainland China Marketplace

Year: 2016

Type: book-chapter

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/978-1-352-00011-5_14

Authors: Chunling Yu, Mike Bastin

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

OpenAlex ID: W4237054099

FWCI: 5.877

Cites: 25

Cited by: 54

Related to: 10