Work

Management marketing

Year: 1972

Type: article

Source: Agrekon

DOI: 10.1080/03031853.1972.9523871

Author: A. VAN DER MERWE

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4237352477

FWCI:

Cites:

Cited by: 20

Related to: 10