Work

How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

Year: 2021

Type: article

Study design: Observational Study

Source: Sport Marketing Quarterly

DOI: 10.32731/smq.291.032021.02

Authors: Shang-Chun Ma, Kyriaki Kaplanidou

Institution: National Cheng Kung University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4237477182

FWCI: 3.447

Cites: 61

Cited by: 23

Related to: 10