A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process
Year: 1983
Type: article
Study design: Observational Study
Source: Journal of Marketing Research
Authors: Priscilla A. LaBarbera, David Mazursky
Institutions: New York University, Hebrew University of Jerusalem
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2042353493