Work

The dark side of product attachment: Reactivity of users and non-users to addictive product advertising

Year: 2011

Type: dataset

Source: PsycEXTRA Dataset

DOI: 10.1037/e528002014-087

Authors: Dante Pirouz, Connie Pechmann, Paul F. Rodriguez

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4237640372

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