Work

The Marketing Era

Year: 2004

Type: book

Source: Routledge eBooks

DOI: 10.4324/9780203503089

Author: Kalman Applbaum

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4237948766

FWCI: 9.236

Cites:

Cited by: 94

Related to: 10