Work

Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes

Year: 2002

Type: article

Source: Marketing Letters

DOI: 10.1023/a:1015011108224

Authors: Yih Hwai Lee, Cheng Yuen Han

Institution: National University of Singapore

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W42380171

FWCI: 1.477

Cites: 10

Cited by: 63

Related to: 10