Work

Handbook of Product Placement in the Mass Media

Year: 2004

Type: book

Source: Routledge eBooks

DOI: 10.4324/9780203824702

Author: Mary-Lou Galician

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4238038758

FWCI: 3.019

Cites:

Cited by: 32

Related to: 10