Work

Review of Marketing Research

Year: 2005

Type: book

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/s1548-6435(2006)2

Author: Malhotra, Naresh K.

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4238088778

FWCI: 7.953

Cites:

Cited by: 286

Related to: 10