Work

Market Segmentation Success

Year: 2008

Type: book

Source: Routledge eBooks

DOI: 10.4324/9780203823484

Authors: Sally Dibb, Lyndon Simkin

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4238200542

FWCI: 4.283

Cites:

Cited by: 34

Related to: 10