Work

Grundlagen der Markensoziologie

Year: 2017

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-658-17421-7

Authors: Alexander Deichsel, Oliver Errichiello, Arnd Zschiesche

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4238462953

FWCI: 1.373

Cites: 2

Cited by: 21

Related to: 10