An Empirical Investigation of the "Dynamic McFadden" Model of Purchase Timing and Brand Choice: Implications for Market Structure
Year: 1998
Type: article
DOI: 10.2307/1392011
Authors: Pradeep K. Chintagunta, Alok R. Prasad
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: University of Chicago
OpenAlex ID: W4238525627
