Work

Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences

Year: 1998

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379803500401

Authors: Shi Zhang, Arthur B. Markman

Institutions: University of California, Los Angeles, The University of Texas at Austin

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2082315419

FWCI: 21.69

Cites: 33

Cited by: 235

Related to: 10