Work

New Product Distribution: An Analysis of Supermarket Buyer Decisions

Year: 1975

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377501200301

Author: David B. Montgomery

Institution: Stanford University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4238700862

FWCI: 20.22

Cites: 6

Cited by: 150

Related to: 10