Work

What can advertising really do for brands?

Year: 1999

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1999.11104740

Author: Roderick White

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W423894467

FWCI: 6.925

Cites: 10

Cited by: 22

Related to: 10