Work

Celebrity

Year: 2015

Type: reference-entry

Source: The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

DOI: 10.1002/9781118989463.wbeccs036

Author: Chris Rojek

Institution: City, University of London

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4239088528

Cites: 2

Cited by: 27

Related to: 10