Work

Implications of Relationship Marketing Indicators to Enable Organizational Growth

Year: 2012

Type: book-chapter

Source: IGI Global eBooks

DOI: 10.4018/978-1-4666-2524-2.ch011

Author: S. M. Riad Shams

Institution: Central Queensland University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4239147188

FWCI: 8.086

Cites: 22

Cited by: 16

Related to: 10