Work

Marketing

Year: 2010

Type: book

Source: Vahlen eBooks

DOI: 10.15358/9783800648702

Authors: Svend Hollensen, Marc Oliver Opresnik

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4239280263

FWCI: 1.803

Cites:

Cited by: 14

Related to: 10