Work

Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers

Year: 1990

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3172586

Authors: Barbara E. Kahn, Therese A. Louie

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4239303262

FWCI: 3.202

Cites:

Cited by: 54

Related to: 10